When FG|PG referred Warner Bros Interactive Entertainment to Jetty Studios to do their E3 LED branding loop at their booth in Los Angeles they were very excitied.  As hardcore gamers themselves it was an awesome opportunity to be working directly with one of the biggest names in the gaming industry. 

The two 10 foot by 15 foot LED walls faced the high traffic areas of the convention hall on the two back sides of the booth. The screens were being utilized to draw attention to the exhibit space and as a backdrop for the 60 inch plasma displays that were hung in the center of the LEDs. The plasma displays featured game trailers from their upcoming game releases while the LED walls had a stylized 40 second WB logo loop.